Sakuntala Corporation India Pvt Ltd Marketing Jobs in Patna

Marketing

Company : sakuntala corporation india pvt ltd

Category : Marketing

The Marketing Specialist is responsible for developing and executing marketing strategies to promote our products or services, increase brand awareness, and drive customer engagement. The ideal candidate will have a strong understanding of marketing principles, excellent communication skills, and the ability to create compelling marketing campaigns.

Job Responsibilities:

1. Develop Marketing Strategies: Collaborate with the marketing team to develop comprehensive marketing strategies aligned with company objectives and target audience preferences.

2. Create Marketing Campaigns: Plan, execute, and optimize marketing campaigns across various channels, including digital marketing, social media, email marketing, and traditional advertising.

3. Content Creation: Develop engaging content for marketing materials, including website copy, blog posts, social media posts, email newsletters, and promotional materials.

4. Digital Marketing: Manage digital marketing channels, including website SEO, SEM, PPC advertising, and social media marketing, to increase online visibility and drive website traffic.

5. Social Media Management: Maintain and grow the company's social media presence by creating and publishing relevant content, engaging with followers, and monitoring social media trends and analytics.

6. Email Marketing: Develop and execute email marketing campaigns, including designing email templates, creating email lists, and analyzing email performance metrics.

7. Market Research: Conduct market research to identify customer needs, market trends, and competitive analysis to inform marketing strategies and decision-making.

8. Brand Management: Ensure brand consistency across all marketing channels and materials, including messaging, visuals, and tone of voice.

9. Analytics and Reporting: Monitor and analyze marketing campaign performance using analytics tools and metrics, and provide regular reports and insights to stakeholders.

10. Collaboration: Work closely with cross-functional teams, including sales, product development, and design, to ensure marketing efforts are aligned with overall business objectives.

Qualifications and Skills:

1. Bachelor's Degree: Bachelor's degree in marketing, communications, business administration, or a related field.

2. Experience: 2-3 years of experience in marketing, with a proven track record of executing successful marketing campaigns.

3. Digital Marketing Skills: Proficiency in digital marketing channels and tools, including SEO, SEM, social media marketing, email marketing, and analytics platforms.

4. Content Creation: Strong writing and editing skills with the ability to create compelling content for various marketing materials.

5. Creativity: Creative thinking and problem-solving skills to develop innovative marketing ideas and campaigns.

6. Analytical Skills: Strong analytical skills to interpret data, identify trends, and make data-driven marketing decisions.

7. Communication Skills: Excellent verbal and written communication skills to effectively communicate ideas, collaborate with team members, and engage with customers.

8. Attention to Detail: Meticulous attention to detail to ensure accuracy in marketing materials and campaigns.

9. Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

10. Team Player: Ability to work collaboratively with cross-functional teams and stakeholders to achieve marketing goals and objectives.