Marketing executive
Company : Vaishnavi metal
Category : Marketing
We are looking for a dynamic and results-driven marketing executive to join our team. The ideal candidate should have a strong understanding of marketing principles, excellent communication skills, and the ability to develop and execute effective marketing campaigns. As a marketing executive, you will play a key role in driving brand awareness, generating leads, and increasing customer engagement through various channels.
Responsibilities:
- Develop and implement marketing strategies to promote products, services, and brand awareness.
- Create and execute marketing campaigns across multiple channels, including digital, social media, email, and traditional advertising.
- Collaborate with the sales team to generate leads and support customer acquisition efforts.
- Conduct market research to identify trends, competitive analysis, and customer preferences.
- Develop compelling content for marketing materials, including website copy, blog posts, social media posts, and email newsletters.
- Manage and maintain the company's website, ensuring content is up-to-date and optimized for search engines (SEO).
- Monitor and analyze the performance of marketing campaigns, using metrics and analytics to measure effectiveness and ROI.
- Identify opportunities for partnerships, sponsorships, and collaborations to enhance brand visibility and reach.
- Coordinate with external vendors, agencies, and freelancers to execute marketing initiatives.
- Stay up-to-date with industry trends, best practices, and emerging technologies in marketing.
Requirements:
- Proven experience as a marketing executive or similar role.
- Bachelor's degree in marketing, business administration, or a related field.
- Strong understanding of marketing principles, techniques, and strategies.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
- Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
- Attention to detail and ability to analyze data to make informed decisions.
- Team player with strong interpersonal skills and ability to collaborate across departments.
- Previous experience in B2B or B2C marketing is a plus.
Benefits:
- Competitive salary
- Health insurance
- Retirement plan
- Flexible work schedule
- Opportunities for professional development and growth
