Trycity India Pvt Ltd Marketing Jobs in Patna

Marketing

Company : Trycity india pvt ltd

Category : Marketing

The Marketing Specialist is responsible for developing and executing marketing strategies to promote the company’s products or services, increase brand awareness, and drive customer engagement. This role involves conducting market research, managing campaigns, creating content, and collaborating with internal teams to ensure marketing initiatives align with business goals.

Key Responsibilities:

1. Market Research and Analysis:

   • Conduct market research to identify target audiences, market trends, and competitive landscape.
   • Analyze market data to develop insights and recommendations for marketing strategies.

2. Campaign Management:

   • Plan, develop, and execute marketing campaigns across various channels, including digital, social media, email, and print.
   • Monitor and evaluate the effectiveness of marketing campaigns, using data to optimize performance.

3. Content Creation and Management:

   • Create compelling and relevant content for marketing materials, including blogs, social media posts, newsletters, and promotional materials.
   • Manage content calendars and ensure timely publication across all channels.

4. Brand Management:

   • Ensure consistency in brand messaging and visual identity across all marketing materials and platforms.
   • Assist in developing and maintaining brand guidelines.

5. Digital Marketing:

   • Execute digital marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
   • Use analytics tools to track and report on the performance of digital marketing efforts.

6. Event Planning and Coordination:

   • Plan and organize marketing events, trade shows, product launches, and other promotional activities.
   • Coordinate event logistics, including venue selection, vendor management, and event promotion.

7. Customer Engagement:

   • Develop and implement strategies to engage customers and build relationships.
   • Respond to customer inquiries and feedback on social media and other platforms.

8. Budget Management:

   • Assist in managing the marketing budget, ensuring efficient allocation of resources.
   • Monitor expenses and provide reports on budget performance.

9. Collaboration:

   • Work closely with the sales team to align marketing efforts with sales objectives.
   • Collaborate with external agencies and vendors to execute marketing campaigns.

10. Reporting and Analytics:

    • Prepare and present marketing performance reports to management.
    • Use data and analytics to identify opportunities for improvement and inform future strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in a marketing role, with a strong understanding of marketing principles and best practices.
• Proficiency in marketing software and tools, such as Google Analytics, CRM systems, and social media management platforms.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.

Skills:

• Proficiency in digital marketing, including SEO, PPC, and social media marketing.
• Strong analytical skills to interpret marketing data and metrics.
• Excellent content creation and copywriting skills.
• Good interpersonal and relationship-building skills.