Marketing executive
Company : Sai india
Category : Marketing
- Market Research: Conduct market research to identify trends, customer needs, and competitive analysis. Use insights to inform marketing strategies and tactics.
- Campaign Development: Plan, create, and execute multi-channel marketing campaigns, including email, social media, content marketing, and paid advertising.
- Content Creation: Develop engaging content for various platforms, such as blogs, social media posts, newsletters, and website copy.
- SEO and SEM: Optimize website content for search engines (SEO) and manage pay-per-click (PPC) campaigns to increase online visibility and traffic.
- Brand Management: Ensure consistent brand messaging across all marketing materials and channels.
- Data Analysis: Track, analyze, and report on the performance of marketing campaigns using tools like Google Analytics and marketing automation software. Use data to make informed decisions and improve future campaigns.
- Social Media Management: Manage and grow the company’s social media presence, engage with the audience, and monitor social media trends.
- Email Marketing: Create and manage email marketing campaigns, including list segmentation, template design, and performance analysis.
- Event Planning: Coordinate and promote events such as webinars, trade shows, and product launches.
- Collaboration: Work closely with sales, product development, and other departments to align marketing strategies with business goals.
- Budget Management: Manage marketing budgets, ensuring cost-effective strategies and tracking ROI on marketing spend.
- Vendor Relations: Liaise with external vendors and agencies for services such as graphic design, video production, and advertising.
Required Skills and Qualifications:
- Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Experience: 2-5 years of experience in marketing or a related field. Proven track record of successful marketing campaigns.
- Technical Skills: Proficiency in marketing software and tools such as Google Analytics, Google Ads, HubSpot, Hootsuite, and Adobe Creative Suite.
- Communication Skills: Excellent verbal and written communication skills.
- Creativity: Strong creative thinking skills and an ability to generate innovative ideas.
- Analytical Skills: Ability to analyze data and translate it into actionable strategies.
- Project Management: Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
- **Attention to
Detail:** High level of accuracy and attention to detail.
- Adaptability: Ability to adapt to changing priorities and work effectively in a fast-paced environment.
- Team Player: Ability to work collaboratively with cross-functional teams.
Working Conditions:
- Environment: Office environment with potential remote work options depending on the company’s policy.
- Hours: Typically, 40 hours per week with some flexibility depending on project deadlines and events.
Reports To:
- Marketing Manager, Director of Marketing, or another senior marketing professional, depending on the organizational structure.
