Marketing
Company : Rk associate
Category : Marketing
We are seeking a dynamic and results-driven Marketing Specialist to join our team. The Marketing Specialist will be responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones. The ideal candidate is creative, analytical, and has a deep understanding of consumer behavior and the digital marketing landscape.
Key Responsibilities:
- Develop and execute marketing strategies to promote products or services.
- Create and manage campaigns across multiple channels (digital, print, social media, etc.).
- Conduct market research to identify target audiences, trends, and competition.
- Analyze the performance of marketing campaigns and optimize based on insights.
- Collaborate with design, content, and sales teams to create compelling promotional materials.
- Manage and monitor social media accounts and online presence.
- Write and proofread marketing copy for various platforms (brochures, newsletters, websites).
- Coordinate events, product launches, and promotional activities.
- Manage email marketing campaigns, ensuring effective delivery and response tracking.
- Use data analytics to track campaign performance and ROI (Google Analytics, SEMrush, etc.).
- Develop relationships with media and influencers to increase brand visibility.
- Stay updated with industry trends and best practices in marketing.
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field.
- Proven experience in a marketing role (X years of experience depending on the level of the role).
- Strong knowledge of digital marketing strategies and tools (SEO, SEM, PPC, social media advertising).
- Proficiency in marketing software (e.g., HubSpot, Marketo, Google Analytics).
- Excellent communication, presentation, and writing skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Creative thinker with strong problem-solving skills.
- Familiarity with graphic design tools (Adobe Creative Suite, Canva) is a plus.
