Pejasus Enterprises Pvt Ltd Marketing Jobs in Patna

marketing

Company : Pejasus enterprises pvt ltd

Category : Marketing

The Marketing Specialist is responsible for developing, implementing, and managing marketing strategies to promote the company's products, services, or brand. The role involves conducting market research, creating campaigns, and analyzing their performance to ensure alignment with business goals. Success in this position requires creativity, strategic thinking, and strong communication skills.

Key Responsibilities:

1. Marketing Strategy Development:

   • Develop and execute marketing plans to achieve business objectives.
   • Identify target audiences and craft messaging that resonates with them.

2. Campaign Management:

   • Plan, create, and execute marketing campaigns across various channels, including digital, print, social media, and email.
   • Collaborate with design, content, and sales teams to produce effective campaigns.

3. Market Research:

   • Conduct market research to identify trends, customer needs, and competitive positioning.
   • Analyze consumer behavior and adjust strategies accordingly.

4. Content Creation:

   • Develop compelling content for websites, social media, blogs, and email marketing.
   • Ensure all marketing materials align with brand guidelines.

5. Digital Marketing:

   • Manage SEO/SEM, PPC campaigns, and social media advertising.
   • Monitor website analytics and optimize performance.

6. Event Marketing:

   • Plan and coordinate events, trade shows, or product launches.
   • Manage event promotion and post-event analysis.

7. Performance Analysis:

   • Track and report on marketing campaign performance and ROI.
   • Use data to refine strategies and improve results.

8. Collaboration:

   • Work with internal teams to align marketing efforts with overall business goals.
   • Coordinate with external vendors or agencies as needed.

Requirements:

• Education:
  Bachelor’s degree in Marketing, Business Administration, or a related field.

• Experience:

  • Proven experience in a marketing role; specialization in digital marketing is a plus.
  • Knowledge of marketing tools like Google Analytics, CRM platforms, and email marketing software.

• Technical Skills:

  • Proficiency in SEO, SEM, and social media platforms.
  • Familiarity with design tools (e.g., Canva, Adobe Creative Suite) is a plus.

• Soft Skills:

  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal abilities.
  • Creativity and a keen eye for detail.

Work Environment:

• Office-based with opportunities for remote or hybrid work.
• May require occasional travel for events or client meetings.