Marketing
Company : Ms glass sales
Category : Marketing
The Marketing Executive is responsible for developing and executing marketing campaigns to promote the company's products or services. This role involves conducting market research, overseeing content creation, managing social media channels, and analyzing campaign performance. The Marketing Executive works closely with sales, product, and creative teams to ensure the effective implementation of marketing strategies.
Key Responsibilities:
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Marketing Campaigns:
- Develop, implement, and manage marketing campaigns that promote the company’s products or services.
- Coordinate with internal teams and external agencies to ensure timely execution of marketing initiatives.
- Track and measure the effectiveness of marketing campaigns.
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Market Research:
- Conduct market research to identify target audiences, market trends, and competitor activities.
- Analyze consumer behavior and customer insights to tailor marketing strategies.
- Stay up-to-date with industry developments to propose innovative marketing ideas.
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Content Creation:
- Collaborate with content creators, designers, and copywriters to create engaging content for websites, social media, email, and other marketing channels.
- Develop promotional materials such as brochures, flyers, and product descriptions.
- Oversee website content updates and online marketing strategies.
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Digital Marketing:
- Manage digital marketing campaigns across various platforms such as Google Ads, social media (Facebook, Instagram, LinkedIn, etc.), and email marketing.
- Optimize campaigns for lead generation, engagement, and conversion.
- Monitor and report on the performance of digital marketing efforts using analytics tools.
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Brand Management:
- Ensure brand consistency in all marketing communications and materials.
- Develop strategies to strengthen the company’s brand presence in the market.
- Organize promotional events, exhibitions, or product launches to enhance brand visibility.
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Lead Generation & Sales Support:
- Implement strategies to generate leads and support the sales team in reaching targets.
- Identify opportunities for cross-promotion and upselling to existing clients.
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Social Media Management:
- Manage and update the company’s social media profiles regularly.
- Create and schedule engaging posts, monitor comments, and interact with followers.
- Analyze social media performance and adjust strategies accordingly.
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Budget Management:
- Assist in managing the marketing budget and ensuring all marketing activities stay within the allocated budget.
- Track expenses and ROI for marketing campaigns and report on cost-effectiveness.
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Reporting & Analytics:
- Prepare reports on key marketing metrics, campaign performance, and ROI.
- Provide insights and recommendations for future marketing efforts based on data analysis.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
- Proven experience in marketing, advertising, or a similar role.
- Experience with digital marketing, content creation, and social media management.
Skills & Competencies:
- Creativity: Ability to develop innovative marketing campaigns and strategies.
- Analytical Skills: Proficiency in using analytics tools to measure campaign performance.
- Communication: Strong written and verbal communication skills for interacting with teams and clients.
- Project Management: Ability to manage multiple campaigns and projects simultaneously.
- Digital Savvy: Knowledge of digital marketing platforms (Google Analytics, social media tools, email marketing software).
- Attention to Detail: Ensure all marketing materials and campaigns are accurate and error-free.
Experience:
- 1-3 years of experience in marketing, preferably in a similar industry.
- Experience with digital marketing, including SEO, PPC, and email campaigns, is an asset.
