Infinity Education Center Digital Marketing Jobs in Patna

Digital marketing

Company : Infinity education center

Category : Digital Marketing

A Digital Marketing Specialist is responsible for developing, implementing, and managing digital marketing campaigns to promote products or services and enhance brand visibility. This role involves leveraging various digital channels to drive online traffic, engagement, leads, and conversions.

Duties and Responsibilities:

1. Digital Strategy Development:

   • Develop and execute comprehensive digital marketing strategies aligned with overall business goals.
   • Identify target audiences and create effective digital campaigns to reach and engage them.

2. Content Creation and Optimization:

   • Create and optimize content for digital channels, including websites, social media, email campaigns, and blogs.
   • Ensure content aligns with SEO best practices to improve organic search visibility.

3. Social Media Management:

   • Plan, execute, and manage social media marketing campaigns across various platforms.
   • Create and curate engaging content, monitor social media channels, and respond to audience interactions.

4. Search Engine Optimization (SEO):

   • Conduct keyword research and implement on-page and off-page SEO strategies to improve website rankings.
   • Monitor and analyze website performance using SEO tools.

5. Email Marketing:

   • Design and execute email marketing campaigns, including creating compelling content and analyzing campaign performance.
   • Segment and target audiences to optimize email campaign effectiveness.

6. Paid Advertising:

   • Plan and manage paid advertising campaigns, such as Google Ads, social media ads, and display advertising.
   • Monitor ad performance, adjust strategies, and optimize for maximum ROI.

7. Analytics and Reporting:

   • Use analytics tools to track key performance indicators (KPIs) and provide regular reports on digital marketing campaign performance.
   • Analyze data to derive insights and make data-driven decisions.

8. Conversion Rate Optimization (CRO):

   • Identify opportunities to improve website and landing page conversion rates.
   • Implement A/B testing and other optimization techniques.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in digital marketing with a focus on strategy development and campaign management.
• Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, social media management tools, and email marketing software.
• Strong understanding of digital marketing trends, best practices, and emerging technologies.
• Excellent communication and collaboration skills.