Aroma Groups Pvt Ltd Marketing Jobs in Patna

Marketing executive

Company : Aroma groups pvt ltd

Category : Marketing

A Marketing Executive is responsible for planning, developing, and executing marketing strategies to promote the company’s products or services. The role involves managing marketing campaigns, conducting market research, building brand awareness, and supporting the overall marketing efforts to meet company goals.

Key Responsibilities:

• Marketing Campaign Management: Plan, execute, and monitor online and offline marketing campaigns. This includes social media, email marketing, SEO/SEM, and traditional media advertising.

• Market Research: Conduct research to identify market trends, customer behavior, and competitors. Use data to drive marketing decisions and identify potential business opportunities.

• Content Creation: Develop engaging content for various marketing channels, including social media, blogs, websites, and email newsletters. Collaborate with designers and content creators to ensure brand consistency.

• Social Media Management: Oversee the company’s social media presence, engage with followers, and optimize content to increase visibility, drive traffic, and boost engagement.

• Brand Development: Assist in developing and maintaining the brand’s identity and positioning in the market. Ensure all marketing materials align with the brand’s image and values.

• Event Coordination: Organize promotional events, product launches, and trade shows. Coordinate logistics and ensure proper representation of the brand at such events.

• Collaborating with Sales: Work closely with the sales team to generate leads, align marketing efforts with sales goals, and track the effectiveness of campaigns.

• Analyze Performance: Monitor and report on the effectiveness of marketing campaigns using tools like Google Analytics, CRM systems, or social media insights. Provide actionable insights to optimize campaigns.

• Budget Management: Assist in managing the marketing budget, ensuring that campaigns are cost-effective and within allocated budgets.

• Customer Relationship Management: Build and maintain relationships with customers and business partners to enhance brand loyalty and foster customer engagement.